https://didadee.com/2019/10/07/dianping-what-it-is-and-how-you-can-use-it-for-your-business/ © 2008 – 2019 Sekkei Studio. Meituan (Chinese: 美团; pinyin: Mĕituán), formerly Meituan-Dianping, is a Chinese shopping platform for locally found consumer products and retail services including entertainment, dining, delivery, travel and other services. https://variety.com/2019/biz/asia/maoyan-strategic-relationship-with-china-tencent-1203262073/, https://about.meituan.com/en-detail-5.html, https://www.scmp.com/business/companies/article/2182646/chinas-largest-movie-ticketing-app-maoyan-backed-tencent-raise, https://www.reuters.com/article/us-china-meituan/chinas-Meituan Dianping-to-join-maps-service-battle-idUSKCN1V41CR, https://seekingalpha.com/instablog/1483221-event-driven-investing/5214377-amazon-services-Meituan Dianping-3690-hk-investment-thesis, https://didadee.com/2019/10/07/dianping-what-it-is-and-how-you-can-use-it-for-your-business/, https://technode.com/2018/10/18/meituan-group-deals-e-commerce/, http://www.nbdpress.com/articles/2018-10-19/5515.html, Mobile Optimization: Guide for Your Chinese Site, Baidu SEO – the China Tips, the Search Approach, Pinduoduo: China’s Second Largest Online Shopping App, TikTok for the Chinese Digital Marketing Sphere, From BAT China to TMD Shanghai: China’s New Digital Ecosystem, Marketing in China: 5 reasons for Foreign Brands, Go Player chose Sekkei Studio to develop its WeChat app, Baidu SEO Marketing Guide 2019 : Everything You Need to Know, Baidu PPC & Baidu Display Ads Enlarge your Online Business in China, How to Setup a Douyin Store and Sell your Products, In-Feed Ads : Industry & Competitors Analysis, Why B2B Businesses Should Leverage the Power of Marketing Automation. Meituan Dianping Meituan is the world's leading on-demand food delivery service provider. A combination of Yelp, Seamless, Uber and more, Meituan Dianping lets users order a range of services all within one app, like food delivery, restaurant deals, movie tickets or hotel bookings. Millions of Chinese citizens rely on these apps every day in almost every aspect of their lives. Le monde du digital est vaste, notre objectif est de vous faire entendre. During its 2019 Q2, the GTV of food delivery service grew 36.5% to RMB 93.1 billion due to an increase of orders by 34.6% (2.1 billion). Before these companies merged to create the current super app in 2015, Beijing-based Meituan enjoyed widespread popularity in second and third-tier cities, while Shanghai-based Dianping took pride of place in first-tier urban centers. https://seekingalpha.com/instablog/1483221-event-driven-investing/5214377-amazon-services-Meituan Dianping-3690-hk-investment-thesis Discover your independent and full-service digital agency based in Shanghai. The challenge Given the pace at which Meituan-Dianping was growing, the unicorn* had a major challenge to accurately forecast its cash flow beyond three months. Living in China, there are certain apps that are unavoidable; Tencent’s WeChat is one, the other being Meituan Dianping. L’entreprise n’a aucun problème à dépenser de grandes sommes d’argent pour se développer, sans promesse de revenus ou de bénéfices. © 2008 – 2019 Sekkei Studio. De plus, la super-plateforme prévoit également de s’aventurer dans l’industrie de la cartographie pour concurrencer les applications cartographiques actuelles, Baidu Maps et Alibaba’s AutoNavi. Meituan Waimai is Meituan Dianping’s food delivery app. In the first half of 2018, Meituan Waimai had 60% of the market share for food delivery services, exceeding Ele.me, Baidu Waimai and other food delivery service providers. Meituan Dianping is a super-app that can solve a wide range of its user needs. Ils ont en outre des plans ambitieux de déployer des services de livraison par robots IA en 2019. Le monde du digital est vaste, notre objectif est de vous faire entendre. Similar to Amazon’s profitless path to domination, Meituan Dianping had been aggressively focusing on expansion over profitability since its … Voyant que la Chine est une société axée sur le mobile, ces applications travaillent dur pour s’assurer que les utilisateurs ont tout ce dont ils ont besoin dans la paume de leurs mains. A year after its IPO, the 9-year-old company finally arrived at the inflection point investors have pined for. Meituan Shouyin on the other hand, is a POS system that merchants can purchase. Meituan Xue offers unlimited access to video courses on tips in the food industry, industry expert advice, market and competition insight for those who sign up for the paid memberships. Meituan Dianping is China’s online giant of food delivery. The convenience is what keeping the customers clinging onto the platform. Dans l’espoir de diversifier ses services pour devenir plus qu’une plateforme de billetterie, Maoyan a stratégiquement approfondi sa relation avec Tencent dans le but d’être un fournisseur de services de divertissement Internet complet en Chine. Meituan offre des remises et des offres d’achat groupé sur une gamme de services et de produits différents, similaire à son concurrent, Pinduoduo, et son équivalent occidental, Groupon. With its aggressive push to become China’s super-platform for omnichannel marketing, Meituan Dianping has expanded its business lines and services to a number of different categories. It offers full coverage of travel and lifestyle services, allowing users to complete their online purchases within just one app. Recently in 2019, the company has finally started to be profitable. R: Wang Xing is doing even better in group buying. Meituan Waimai is Meituan Dianping’s food delivery app. Meituan Dianping Targets Huge Market as Growth Continues. Meituan Dianping is a very popular app in China that is recording record numbers: 35 million people use the service every day and has almost 600 million active users. Cette tactique est utilisée pour dissuader la concurrence d’augmenter sa part de marché. Why is Meituan Dianping so successful? However, even though Maoyan has 60% of the online movie ticketing market share in China, it is still unable to turn a profit. Meituan was founded in 2010 by Wang Xing essentially as a rival to Groupon. Un véhicule sans conducteur appelé «Xiaodai» ramassera et livrera de la nourriture en utilisant l’itinéraire le plus optimisé pour le délai de livraison le plus rapide. https://variety.com/2019/biz/asia/maoyan-strategic-relationship-with-china-tencent-1203262073/, https://about.meituan.com/en-detail-5.html, https://www.scmp.com/business/companies/article/2182646/chinas-largest-movie-ticketing-app-maoyan-backed-tencent-raise, https://www.reuters.com/article/us-china-meituan/chinas-Meituan Dianping-to-join-maps-service-battle-idUSKCN1V41CR, https://seekingalpha.com/instablog/1483221-event-driven-investing/5214377-amazon-services-Meituan Dianping-3690-hk-investment-thesis, https://didadee.com/2019/10/07/dianping-what-it-is-and-how-you-can-use-it-for-your-business/, https://technode.com/2018/10/18/meituan-group-deals-e-commerce/, http://www.nbdpress.com/articles/2018-10-19/5515.html. All rights reserved. Tous droits réservés. China’s Super App Meituan Dianping just turned profitable. Meituan eventually merged with Dianping, a Yelp-like service, and became a one-stop-shop … Jay Yao | August 31, 2020 | More on: 3690. China’s Super App Meituan Dianping just turned profitable. Voici quelques raisons pour lesquelles Meituan Dianping a connu un tel succès: Meituan Union est est une plateforme de marketing qui fonctionne à la fois en ligne et hors ligne. Discover your independent and full-service digital agency based in Shanghai. agency in Shanghai, Paris and Hong Kong. Our teams of specialists are there to guide you through your needs in digital marketing, social media and SEO. Au fil des annés, Meituan Dianping a acquis une vaste base de données d’informations sur ses 260 millions d’utilisateurs actifs, y compris leurs données démographiques, leur emplacement, leurs comportements de consommation et leurs préférences et permet aux commerçants d’accéder à ces informations. I have personally entered some position in 2019.'' https://www.scmp.com/business/companies/article/2182646/chinas-largest-movie-ticketing-app-maoyan-backed-tencent-raise Avec plus de 4,4 millions de commerçants et 310 millions d’utilisateurs actifs par mois, la plateforme propose des achats groupés et des offres quotidiennes sur les services et produits locaux en fonction de la situation géographique, du comportement et des préférences des utilisateurs. Save. Meituan Dianping: The Super-App . In 2016 post merger, Meituan-Dianping had 75% marketshare, with Baidu Nuomi a distant second. Jul 2011 Received Series B … © 2008 – 2019 Sekkei Studio. Au cours de son deuxième trimestre en 2019, le GTV du service de livraison de nourriture a augmenté de 36,5% pour atteindre 93,1 milliards RMB en raison d’une augmentation des commandes de 34,6% (2,1 milliards). https://about.meituan.com/en-detail-5.html A driverless vehicle called ‘Xiaodai’ will pick up and deliver food using the most optimized route for the fastest delivery time. 20/661C MeiWXan Dianping: China¶V SXper SerYice App 21 EXHIBIT 5: FUND-RAISING OF MEITUAN DIANPING Year Event Sep 2010 Received Series A investment of USD12mn from Sequoia Capital. Meituan-Dianping’s valuation has since doubled to US$30 billion in a fundraising round last year, which includes investors like Sequoia Capital, Singapore sovereign wealth fund GIC Private Ltd., Canada Pension Plan Investment Board and Trustbridge Partners. Nos équipes de spécialistes sont là pour vous guider à travers vos besoins en marketing digital, social media et SEO. All rights reserved. Meituan is winning. Add ... Super-app group posts its second quarterly profit since Hong Kong listing last year. Simple: Meituan Dianping does just about everything. Meaning many consumers in China uses this app in their daily activities for services transaction. Earlier this year, a report showed that in 2017, Meituan had market share of 54%, followed by ele.me of 30% and Baidu trailing at 14%. Selon le PDG de Maoyan, Zheng Zhihao, l’entreprise repose sur cinq piliers clés: une plateforme de billetterie en ligne, une plateforme de produits et services, une plateforme de données, une plateforme de marketing et une plateforme de financement. Meituan Dianping in Asia, giving users access to about … More than 10 years of experience in helping the communication of foreign companies in China. The digital world is vast, our goal is to make you listen. In addition, Meituan Waimai also provides delivery services for fruit, flower, vegetables, groceries, clothing and more. Since then, Alibaba has sold off most of its Meituan Dianping stake to … Wednesday, 3 April, 2019. scoutAsia Research . Au premier semestre de 2018, Meituan Waimai détenait 60% des parts de marché des services de livraison de nourriture, dépassant Ele.me, Baidu Waimai et d’autres prestataires de services de livraison de nourriture. https://didadee.com/2019/10/07/dianping-what-it-is-and-how-you-can-use-it-for-your-business/ Super-apps in China is “super” because it provides an all-encompassing mobile experience where users can seamlessly move from one service to another without ever switching between apps. Merchants also have access to services such as search engine optimization, image promotion, URL promotion and website ads. Plus de 10 ans d'expérience dans la communication avec les entreprises étrangères en Chine. Dazhong Dianping, or commonly referred to as Dianping, is the go-to platform for information regarding restaurant and services. 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