and finished products for personal consumption” (Praca zbiorowa, 2008). Some of the importance’s are. After overseeing the purchase of goods, you would arrange for temporary storage that is safe and can accommodate the type of merchandise. Packaging implies enclosing or encasing a product into suitable packets or containers, for easy and convenient handling of the product by both, the seller and specially the buyer. 2008, p. 1). It occupy one third of amount in logistics costs. When “distribution” is linked to “strategy,” the question is—How can distribution serve as a component or variable to support a company’s overall business and marketing strategy? As discussed, it depends on several factors. It is the careful blending and balancing of these three elements that creates the powerful marketing mix. Deciding the quality check list of the product 4. Case studies involving companies from the Swedish and the Dutch retail industry were conducted to identify packaging logistics parameters along the retail supply chain. Accord ing to him, Marketing logistics as well as communicating it is one of the duties of a logistics department. These are discussed in a nutshell below. The marketing cooperation in international logistics is about accomplishing tasks such as: creating the image of the company and brand consolidation for products and services, The importance of the issue which involves the transportation activity and its effects on the logistics of enterprises is developed in the aspects of outsourcing and the hiring of operators. other important marketing activities can have serious shortcomings: the customer’s needs may be overlooked, the organisation may sell goods and services that the customer does not need, or the customer may have needs for the organisation’s products and services but may purchase the wrong ones. Another key thing is that the financial impact of logistics is generally not as direct and clear as the other functions like marketing, sales and finance. Logistics is so important that it frequently shapes the de-signs of campaigns, battles, and engagements. Get a Central Storage Location. Delivery according to the contract is essential to fulfilling the commercial and legal requirements. Marketing activities can be classified under three general headings: public relations, advertising and self-promotion. Deciding the delivery schedule 5. Importance of Logistics in Business. Deciding the specifications of the product 3. Major sub-sectors within the industry include air, rail, water, and truck transportation, urban transit and ground passenger transportation, warehousing and storage, and motor vehicle repair. Marketing Is an Effective Way of Engaging Customers. selection and rate negotiation[2].An important factor in supply chain logistics is transportation system. The buyer is not interested in the promises of the seller that he can supply goods at competitive price but that he actually does so. Distribution Logistics [PDF] is concerned with the delivery of finished products to the customer. Keep on reading to find out! A prominent feature of this paper is a set of takeaways, delineated from the cross-section of SCM literature bases (marketing channels, logistics, purchasing, and operations management) that will facilitate the development of the topic of SCM in marketing. So why is marketing important? Traditionally, cost were the only factor in planning logistics activities to achieve this objective. But in the present time, logistics is much more than previous. Digital Marketing unlike Traditional Marketing, acclimatizes you to certain tools, and uses technology to smoothen processes and teach you Marketing—a dual benefit. However, if people carefully check, then its importance can be understood. Learn More → Supply chain management traditionally has focused on sourcing components, materials and other supplies as well as distribution. in solving complex logistics problems derived from the important need to design and manage the entire supply chain as a single entity. It is an important part of marketing activity and a major component of marketing mix. The highly competitive environment commonly associated with many business organizations has caused many companies all over the world to become proactive. Managing an international logistics company comes with many responsibilities. Know More About Economical Importance of International Logistics. Promotion is another important aspect of an organization’s marketing logistics process. The Importance of Flexibility for Strategic Logistics Management Flexibility within logistics management is crucial to maintaining efficiency and accuracy in shipping processes. Customer Order Processing Flow of Actions 1. Packaging and labeling are an important aspect of logistics management. Transport raw materials and semi-finished products for production (in industry, construction, etc.) What Are Logistics & Supply Chains? importance that the term "logistics" was included into the British Encyclopedia, with its definition formulated by an American, R. M. Leightone. The distribution channels can perform many functions like transportation, storage, selling, scale of operation and advertising better … Importantly, our paper involves a strategic discovery of the anchoring of SCM thought in marketing. They create exchange efficiency by reducing the number of contacts needed. Logistics management consists of eight elements called wings of logistics. It acts as a silent salesman. In the business world, the term “distribution” refers to the channels, logistics and processes to move products and services from the point of manufacture, production or creation to the ultimate end-users. Logistics aids nearly every department. Nature & importance of logistics management in the supply chain. important in service delivery. The knowledge and awareness of the importance and potential of the packaging logistics activities along the supply chain is low. It is required in the whole production process like from [3]. Packaging facilities the sale of a product. Marketing logistics are basically the physical distribution of goods. It is important to create visibility into a company’s supply chain. Components. Filling up the order form 2. very important role in logistics, because of the goods movement of and the creation of ancillary services. In the literature one may find the statement that customer service should be considered as the most important element of the modern logistics efficiency. It is also why in several cases the logistics function remains one of the most neglected. 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